Cultured Views

For almost sixty years we have been induced to behave as consumers solely through the medium of television. There is no doubt as to the power that television advertising has wielded and the enormous influence it has held over our lives in all this time but times change and even the TV is now having to compete with the one force that has invaded all our homes…the internet.

Advertising has dictated how we live our lives; what we eat, what we buy, what we wear, what shows we watch – and it has all been done via the advertiser appealing to us, the consumer, via the medium of electronic means. Now, via the internet and the interactive marketing agency the consumer is targeted differently. Almost directly in fact. Just look around the next blog you land on – you will no doubt see advertisements in one form or another, almost all the sites you will visit in a day will feature advertising in the form of direct marketing aimed at you the site visitor. This is the new form of marketing – the advertisement where the marketer speaks directly to you.

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